Heads turned when advertising legend Al Ries served up his 21st century branding thoughts in the best-selling book The Fall of Advertising and the Rise of PR. Ries, a certified brand genius and co-author of the celebrated tome Positioning – the Battle for Your Mind, openly acknowledged what many communications experts already knew: since a brand represents a promise, a heavyweight third-party endorsement carries the day.

Advertising does not produce that kind of endorsement. PR does. PR builds brands. Advertising sustains mature brands.

With decades of proven experience in public and media relations, MEK professionals know how to harness the power of shaping opinions and brands through targeted print, electronic and online placements. As media preferences change, so do MEK PR service offerings. From national media relations in publications like Investor Business Daily to integrated PR campaigns that effectively reach key stakeholders to annual meetings with public investors, MEK fashions a customized outreach that builds credibility, brand awareness and mindshare.

MEK professionals have achieved more than $1 million in equivalent media coverage for clients. But performance-based PR is much more than just getting your company’s name in print. Interactive media such as online coverage, Web-exclusive publication postings, blogs, tweets and the like also often figure heavily in a successful PR outreach. MEK professionals live by strategy and execution. MEK clients see measurable results.

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